To embrace the future, you need to respect the past.
EnviroCommsECC has worked with over 100 UK local authorities, positively influenced the behaviours of around 7.5million homes and helping to increase the amount our clients recycle by an average of 235%, saving each council around £1million annually on disposal costs.
During the 1990s, the EU began to recognise that Europe’s wanton use of landfill for waste disposal was fast becoming unsustainable from both an environmental and logistical perspective. This led, in 1999 to the creation of the EU Landfill Directive, setting out targets for recycling and alternative ways to deal with waste, which was brought into force in the UK in June 2002 where it was estimated then that all landfills would be full by 2015.
To deliver on the targets set out in the directive, the UK government started to make it more costly to use landfill via taxation to stimulate a financial motive to pursue alternatives, alongside the environmental and logistical motives.
Around the same time, The United Nations Economic Commission for Europe (UNECE) established the Aarhus Convention, which set out a number of rights of the public regard to the environment, including the public’s right to receive information on and participate in the decision making process concerning environmental issues.
With policy and legislation in place, it fell to local authorities to implement the actions needed on the ground such as introducing source-separation of waste, which required the willing and active participation of householders. An approach that adhered to both the requirements of the Aarhus Convention and the practical issue of people actually doing what was needed.
The need and importance of public communication on matters surrounding waste management suddenly increased significantly and most local authorities found that they lacked the required level of resource to handle this internally and the skills of their external suppliers were limited to simple ‘design and print’ type campaigns.
Enter The Page Media Group (PMG), or more specifically, its marketing communications agency; Page Advertising.
PMG was founded as a regional design agency in the early ’80s and by 2000 had grown to become a highly regarded, integrated communications firm. Page Advertising had a long history of working with the public sector and charities on campaigns that drove what we would now consider to be ‘behavioural change’. With these credentials, in 2003 the company pitched to develop a public outreach campaign for Rotherham Metropolitan Borough Council, supporting their new kerbside recycling service, one of the first in the UK.
The contract was won and the campaign developed, delivering great success and this attracted the attention of other councils looking to launch similar schemes and by the end of 2003, Page Advertising had been appointed by the councils in Kettering, Plymouth, and Bristol to develop similar campaigns.
In 2004, we launched the EnviroComms brand to demonstrate what was fast becoming a unique speciality.
Since then, the company has worked with over 100 UK local authorities developing campaigns and outreach initiatives that have positively influenced the behaviours of around 7.5million homes and helping to increase the amount our clients recycle by an average of 235%, saving each council around £1million annually on disposal costs.
We’ve worked in over 20 countries, mainly low-income and developing economy nations on strategic communication projects for national and regional waste management programmes through building institutional capacity and project implementation support services, helping to bring about significant social improvements in these challenging parts of the world.
We were also early pioneers in incentive and reward programmes for recycling, co founding the world’s most effective scheme, which is today delivering excellent results in those areas where it is operating, adding further to the tools available to local authorities and governments to shift behaviour.
Despite the broadening of our skills and the geography of our market, our core aims and values remain; that of stimulating a positive, permanent change of behaviour on all aspects of waste management amongst the populations we are appointed to reach.
It’s an approach we call; “Inspiring Change”