Waste management has changed considerably over the last ten years. It’s never been a simple endeavor but its complexity has heightened over recent years to levels that now require greater public participation than ever before.
Public engagement and communications are now recognised as critical success components in waste management
There was once a time when a nice leaflet, some adverts and maybe a bit of door-knocking did the trick. Whilst these remain useful tools, communications today needs to be far more strategic if results are to be achieved.
Today, we work further upstream in the waste management planning process providing essential inputs to the way services are structured and conveyed to the population. Much of our communication is driven by data and understanding the impacts that diversion communication has in terms of clearly defined metrics that are then used to justify the spend needed to bring about improvement.
Public engagement and communications are now recognised as critical success components in waste management as the need for participation has moved ever further away from a single-bin solution but the traditional approach to communications is found wanting in its ability to drive change alone.
Proportionally, communications is the cheapest component of regional waste management but arguably the one aspect that has the greatest influence on achieving success.
Participatory planning, social impact and even the type and position of bins all influence communication and its ability to fully engage with people and shift a change in behaviour and all these things we provide as part of wider waste management consultancy services.