EnviroCommsECC works globally, developing public participatory and related solutions to behavioural change in waste management, particularly (though not exclusively) in low income countries and transition economies where governments are beginning to embrace resource recovery and efficiency as key drivers in local waste and economic strategies.
The challenges that we have helped UK local authorities deal with over the past 10 years exist in many parts of the world and the skills and experiences gained in our home market is put to great effect in other regions. Equally, the lessons learned in other parts of the world are put to great use at home.
We work both directly for governments and municipalities as well as on donor funded projects such as EU or World Bank funded initiatives.
We’re often asked how we can apply environmental behavioural change techniques developed in a high-income, developed nation in areas where, to be frank, most of the population arguably have far more important things to worry about beyond ‘what goes in what bin’. It is a challenge but one that we have delivered on with great effect and comes down to an insightful understanding of what factors drive behavioural change.
In 2010, Stephen Bates delivered a paper at the Waste 2010 conference where he highlighted recent research he had conducted that revealed the ‘Four Common Denominators of Behavioural Change’ that exist regardless of location, economy or politics:
The development of campaigns and strategies start with looking at the impact each of these has on the objectives and then developing solutions accordingly. In the same way that have to consider different motivating messages in different parts of the UK, so we apply the same basis when working in different parts of the world.
Working with our network of world-class experts and partners means we can deliver solutions to the most challenging of projects anywhere in the world.